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At 78 General Trading, we bring more than just cars we bring trust, quality, and peace of mind. Whether you’re buying your very first car or expanding your fleet, we’re committed to giving you a smooth and satisfying experience from Japan’s top auto auctions to your driveway. With years of experience in the automotive import industry, we understand what matters most: transparency, reliability, quality, and exceptional service.

If you’re searching for a dependable source to import your vehicle from Japan, you’re in the right place. Let us tell you why thousands of buyers choose us for their dream cars.

Trusted Importer of Japanese Cars

Japan is globally known for manufacturing high quality, durable, and fuel efficient vehicles. These cars are often in excellent condition due to Japan’s strict vehicle inspection rules and lower annual mileage. At 78 General Trading, we carefully handpick each vehicle to ensure it meets the highest standards of quality and value. From sedans and hatchbacks to 4x4s and luxury vehicles, every car is chosen with your satisfaction in mind.

As a trusted name in the import market, we have strong relationships with top exporters, auction houses, and logistics partners in Japan. This gives us direct access to thousands of vehicles at competitive prices and we pass those savings directly on to you.

Transparent Process No Hidden Surprises

We believe that honesty is the foundation of every successful business. That’s why we keep our entire process transparent from beginning to end. When you choose 78 General Trading, you can count on:

• Clear Vehicle History: Auction sheets, condition reports, and photos are provided for each car.

• Authentic Mileage: We verify every vehicle’s mileage and offer only genuine cars.

• No Hidden Fees: All charges are clearly explained up front. No surprises.

• Full Support: From the time you choose a car to the moment it’s delivered, we guide you through every step.

We want you to feel confident and comfortable when working with us because buying a car should be exciting, not stressful.

End to End Service: From Auction to Arrival

What sets us apart is our ability to offer a complete service package, handling everything from vehicle selection to shipping, documentation, and port clearance. Whether you’re a first time buyer or a seasoned importer, our team is here to simplify the process and remove the guesswork.

Here’s what we handle for you:

• Access to Japan’s leading auction platforms

• Vehicle sourcing and bidding on your behalf

• Pre export inspection and verification

• Inland transportation in Japan

• Ocean freight booking and shipping

• Documentation: export certificates, invoices, and more

• Port clearance and customs assistance (in your country)

• Delivery assistance or pickup options

This means you get a hassle free importing experience without worrying about the technicalities. We do the hard work you enjoy the ride.

Personalized Customer Support

At 78 General Trading, you’re not just a transaction you’re part of our community. We pride ourselves on offering personalized, human support. Whether you have a question before purchase or need guidance on paperwork, our team is always available to assist you.

We speak your language both literally and figuratively. We understand your concerns, your priorities, and your budget. That’s why we offer:

• Real time communication via WhatsApp, phone, or email

• Step by step guidance for first time importers

• Vehicle suggestions tailored to your needs

• Financing and payment options consultation

Your satisfaction is our success, and we treat every customer like family.

Affordable Prices & Flexible Payment Options

Importing a car doesn’t have to break the bank. Thanks to our direct access to Japan’s top auctions, we eliminate middlemen and offer vehicles at competitive prices. In addition, we provide flexible payment options to help you own the car of your dreams without financial strain.

We support:

• Full upfront payment

• Installment plans with down payments

• Vehicle reservation with partial payments

• Secure international payments

Our financial experts will work with you to find the best solution that matches your budget and payment capacity.

Vehicle Inspection and Quality Guarantee

We understand the concern that comes with buying a car you’ve never seen in person. That’s why quality and inspection are at the heart of our process.

Every vehicle imported through 78 General Trading undergoes:

• Thorough pre export inspection in Japan

• Verification against auction sheet grading

• Condition analysis for engine, body, interior, and mileage

• Final inspection before shipping

We ensure that only vehicles in excellent mechanical and cosmetic condition make it onto our platform. That way, you can drive with confidence, knowing your car is dependable, safe, and built to last.

Serving Customers Across Borders

Although we specialize in importing cars from Japan, we proudly serve customers across various regions, including East Africa, the Middle East, South Asia, and more. Whether you’re in Kenya, UAE, Pakistan, Tanzania, or any other country that allows Japanese imports, we’re equipped to deliver your car to the nearest port.

We tailor our services based on your country’s import laws and taxes to help you avoid complications or delays. We’re not just your car supplier we’re your international import partner.

Variety of Vehicles to Choose From

Every driver is different, and so is every car. That’s why our inventory is updated regularly with a wide selection of vehicles for various uses and lifestyles. Choose from:

• Economy Cars: Toyota Vitz, Honda Fit, Nissan Note

• Luxury Sedans: Toyota Crown, Lexus ES, BMW 5 Series

• 4×4 & SUVs: Toyota Land Cruiser, Nissan X Trail, Mitsubishi Pajero

• Commercial Vans & Pickups: Toyota HiAce, Nissan Caravan, Isuzu Elf

• Hybrids & EVs: Toyota Prius, Nissan Leaf, Honda Insight

Can’t find the car you’re looking for? Just tell us the make, model, year, and budget we’ll find it for you.

100% Customer Satisfaction Guarantee

Our work doesn’t end when the car is delivered. We stay in touch with you to ensure you’re fully satisfied. In the rare case of an issue, our after sales team is ready to help you with advice, spare parts, and local support.

Your trust is our most valuable asset, and we go above and beyond to maintain it.